Employees as consumers.. how do you feel about that image? When an employee isn’t having a rewarding experience, don’t they often prefer to go elsewhere? Likewise when an employer isn’t having a satisfying experience, they also look to reshuffle the cupboards & acquire new talent. In practice it’s called “turn-over“!
Whilst the intricacies of effectively putting this process into practice are highly complex and require an organization with a seasoned Human Capitol Management Strategy, it also requires a very mature company culture. That said, even as a start-up.. I think there are key learnings for adaptation.
The concept promotes “bi-directional fairness” between employee & employer. The employer is able to uniquely address the needs of differing generations & the roles they fill, whilst the employee is held to greater accountability to deliver on the required outcomes for the success of his employer. I’m not promoting the book as I haven’t read it and only have superficial knowledge of it’s practices, but on the surface here is my take-away from their “4 approaches”:
- Segmentation; providing unique experiences to like-minded employees
- Modular Choice; greater choice = greater engagement
- Broad & Simple Rules; unleashing the power of innovation by focusing on “the required outcome for success” vs. “the rules”
- Fostering Employee Defined Customization; putting the power, as well as the ownership for success into the hands of the employee
How can you adapt some of these approaches to increase the engagement & success of your workforce? Before you start thinking that this sounds a little like anarchy, keep in mind that there are a series of “predefined guidelines & rules” that need to be in place to set safe boundaries for both employee & employer. Also, note the focus on “bi-directional fairness“!
What are your thoughts on this subject and how can you create a better consumer experience for your employee or employer?