A CEO’s 5 key focus areas

As an alumni of the Entrepreneurs Organization (EO), what I most value by surrounding myself with like-minded individuals, is the opportunity to learn & grow as a consequence of shared experiences & challenges. I love to step outside of my comfort zone!

A few weeks ago, as I watched EO Orange County member Mark Moses give his rendition of the “top 5 things that a CEO needs to focus on”, I was reminded of my own rendition based on working with senior executives across entrepreneurial & more mature Fortune 100 organizations worldwide. I’ve personally found that the following 5 key focus areas are true as much across North & Latin America, as it is in Europe, the Middle East & Africa. More recently, I’ve been able to observe first hand that as far east as Australia & New Zealand, only the accents & dialects are different, as the key focus areas remain.

  • Vision/Core Ideology
  • Cash
  • People
  • Relationships
  • Learning / Growth / Self Actualization

How would you rate yourself on any one of these areas? On a scale of 0-10, where is your energy & focus in each of these areas on a regular basis? Likewise, how clear is it to your team? Individually, how are they affecting anyone of these areas within the capacity of their current roles? If the answer to any of these questions is unclear or not immediate, then I can guarantee you that you have “some work” ahead of you if you truly expect to maximize your organization’s potential. Until you and your team can answer, on the spot, how they’re impacting these areas, they are one of the most likely reasons your company isn’t growing at the rate you would expect.

How do you get more focus on these areas? Review the current tasks that you’re doing on a regular basis and compare them in regards to the weight they are contributing in each of the above 5 areas. Now reflect on the challenges your enterprise is currently facing. Are these challenges a consequence of a lack of focus, follow-up or action in one of the above 5 key focus areas? Great (!), now all you’ve got to do is create a plan to get back on track.

If it’s still not clear what to do next, then you need to get an outside perspective of where & how your organization, or your own agenda can be tweaked. It’s not as difficult as it may first appear.. believe me.. just make sure you get someone experienced, and who can role up their sleeves in order to provide you with practical solutions & practices instead of just theory. Lastly, make sure that anything that get’s applied, is adapted to the reality of the company culture you want to establish. A simple copy/paste isn’t going to do the trick either.

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