Harvard Business Press Publishing’s Executing Your Strategy states that 90% of effective strategies on paper never make it to successful conclusion, and one of the fundamental factors is the lack of (rhythmic) engagement principles between the strategy creation process (even when effective) & execution.
Add to this statistic that 86% of senior executives agreed that their greatest challenge was to mobilize their entire company toward adapting to the continuously changing environment of their markets, or that 53% of today’s staff is unable to explain (in depth) their company’s strategic initiative, or how they contribute to these, and you start to understand the magnitude of the “engagement factor” in today’s business environment.
In Executing Your Strategy, Mark Morgan, Raymond E. Levitt and William Malek use their experience in academic strategy studies and practical strategy execution to demonstrate how organizational leaders can accomplish their projects and programs in alignment with their strategic goals. Their I.N.V.E.S.T. framework very much parallels our S.M.A.R.T.E.R. Strategies model which have helped countless organizations achieve their goals.
The key to S.M.A.R.T.E.R. Engagement is a continual dialogue of Rhythmic & Agile Pulse-Checks. Once you’ve applied these regular communication protocols, they quickly transform into engrained habits with not only accelerate business results, but also have an immediate impact on increased productivity.
When every conversation follows a S.M.A.R.T.E.R. Engagement protocol, you can’t help but get everyone excited about finally being on the same page!
If this sounds like a program you think your organization will benefit from, click here to request your exploratory session to see how we can work together in helping you have S.M.A.R.T.E.R. Engagement in your company.
