Content Rich & Implementation Poor

I’m noticing these days that there seem to be more & more people declaring themselves “coaches”, yet I’m struggling to find the direct relationship they have on their client’s success!

Especially since landing in Sydney almost two weeks ago, I’ve had several conversations with at least 6 entrepreneurs, or entrepreneurial minded business men, all voicing in unison that their biggest challenge is in effectively implementing and executing the great ideas they get whilst attending thought leadership seminars & events. How many times have you walked away with a tool or framework that you were convinced was going to change your life, only to 3 years later see it still hanging on your wall and reflecting on how you were never quite able to implement that great idea? Indeed I have often thought that too much hype is often made around “tools”, and not enough dedicated into how to make these tools work for the individual or collective. Let’s face it, tools are just that.. “tools”.. mechanisms that should facilitate, instead of be the focus of a strategy. I’ve become more & more concerned with a generation of business leaders that have become content rich & implementation poor.

I’ve long struggled with the way many coaches have approached their clients, starting-out with the immediate assumption that the tools they have on offer will resolve any situation. For example, when I encounter someone in need of help, of any kind, it’s important for me to better understand his/her challenge. I like to ask lots of questions to ensure that I’ve got not only a better understanding of the “obvious challenges” the individual is facing, but more importantly, I’m actually more interested in identifying the non-obvious, or “subliminal/underlying challenges” they’re facing. Much more influential than the obvious, is the non-obvious, the gray matter which is our natural bias, in turn influenced by our lifetime of experiences which shape our views, perspectives & expectations. From ourselves, as well as from others!

One of my favorite points of discussion is around the theme of “common sense”. I like to think that common sense is nothing more than “accumulated experience”. A baby doesn’t know that fire, or a hot stove, is dangerous until they’ve burned themselves at least once. As human beings, we sometimes need to feel pain, sometimes more often than others, before it hurts enough to change a behavior and do something differently. Another of my favorite stories is about a man that walks down a street with a huge hole and ends up falling into a hole. The next day, he walks down the same street again, this time with more caution, yet manages to fall in the hole again. So when does the man finally stop falling in the hole? The day he chooses to walk down a different street! One without a hole!! 🙂

So how can you turn all of the rich content into practical & sustainable implementation? Implementation that will permeate through your organization and make you, as well as those around you more effective and impact results? Check back here for tomorrow’s installment (part 2) when I share some of the ways I’ve gone about it.

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