Content Rich & Implementation Poor (part 2)

Yesterday I shared my concern over the recent focus & hype on content (tools & frameworks) in sacrifice of implementation & execution. In part 2, I’ll get into some examples of how I’ve gone about in some cases.

When I do finally engage in offering solutions, many times I start with recommending a book or seminar as parallel work before I can actually make serious progress with an individual. And once we do move forward with a collaborative relationship, then a recent first step I’ve introduced is the Extended D.I.S.C. exercise to better understand the person’s natural & non-natural states, as well as their lifetime and “adjusted behavior”. Sometimes before I can effectively share my experience & help someone “take their game to the next level”, they’ve got to do a little homework and therefore I’ve got to ask them to read something like Loving What Is by Byron Katie, The Lost Art of Listening, The Road Less Traveled or Synchronicity.

I’ve also been know to refer people, or their staff to, Landmark Forum, acupuncture or other forms of disruptive intervention that will have them look at their behavior in a different light. And even once they’ve recognized the need for change, that is only the first step. Just like in AA, you have to first admit that you are powerless over the force that is governing your behavior, and then ask for help before you can effectively change. AA & the 12 Steps are only the tools or frameworks, it’s still up to you to reach out and put those tools & frameworks to effective use. Let me share a frightening but awakening statistic with you. Did you know that on average only 10-20% of alcoholics stay in recovery over a lifetime? Why? Because only a few of them are able to consistently make the choice to walk down another street, one without a hole. The hole is symbolic, I believe, for the emptiness within that we try to fill with external stimulus.

What’s the relevance between personal/business coaching & AA? In order for an effective change to happen, one must (1) first recognize the need for change, (2) then have the desire to change for the right reasons, (3) followed by the appropriate & necessary steps for their particular situation, (4) including the appropriate network of support. Once you’ve tasted success, then it about (5) repeating the right new steps until you (6) reach your desire outcome. In short, this is a strategy.. a series of steps to facilitate a predestined/determined outcome.

And here is where I have a challenge with coaches who haven’t had real life experience. The best they can hope for is to be content rich & implementation poor. And when you head down this path, you’ll get exactly what you’ve paid for… 🙁

Now, how do I measure impact on a client coaching/mentoring based or strategic consulting situation? Well, first there are the tangible business results or customer testimonials that are frequently available. A more recent example being a key-stakeholders in a client of mine, judged by his CEO at practically a zero, on a scale of 0-10, when I was first engaged. Just a few days ago I heard how he was now at a 7.5 just two days after attending a Landmark Education Forum. The previous 2 or 3 sessions I had with them were limited until I could reach this “breakthrough” point, but now we can make some serious progress, as long as they are willing to put in the hard & smart work.

The key message I’m hoping you’re taken away from this article is that if someone is going through a challenging time, the discipline that may need to be applied might not just be straightforward coaching. Depending on where the subject is “within their journey”, maybe they just need to read a good book, or have a great conversation before they can get to the next stage. Sometimes, unfortunately, they still need to feel a little more pain. In regards to business coaching, question the overload of frameworks & tools, without practical support with implementation. The next time you’re thinking about getting some help with a particular situation, I hope you will think as hard about the relative experience of the individual you’re about to engage, as much as the multitude of tools & frameworks at their disposal.

That’s when you’ll be better prepared to make the best decision possible.. for you, as well as the person you’re about to engage.

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